How Our Magento Developers Rescued & Revamped Europe’s Largest Expanded Metal eCommerce Website

Taking Over a Troubled Magento Website

When we took over the Expanded Metal Magento eCommerce website, it was in urgent need of attention. The previous agency had struggled to deliver a fully functional site, facing issues with build quality, Epicor ERP integration, and branding alignment. The result was an underperforming website that didn’t meet the company’s expectations or operational needs.

At the time of handover, the website was running on the first version of Magento 2, riddled with bugs, outdated functionality, and significant performance issues. Crucially, there was no proper documentation to guide us through its existing integrations, particularly the third-party CRM that played a vital role in the company’s order management process.

Our Approach: Fixing, Stabilising, and Improving

1. Full Website Audit & Code Review
Our team of Magento developers began with a comprehensive review of the source code and system architecture. We uncovered multiple conflicts between extensions, compatibility issues, and broken CRM connectivity, all of which needed urgent resolution.

2. Repairing the CRM Integration & Order Processing
One of the most critical challenges was the third-party CRM integration, which was meant to automatically transfer order details from the website but was completely non-functional. Orders were placed on the website, but the information wasn’t syncing, causing major operational issues.

We carried out a detailed examination of the trigger events, identifying where the breakdown occurred. After thorough testing and redevelopment, we restored order transfers, ensuring smooth data flow between Magento and the CRM. This fix alone was a game-changer for the client, who was extremely pleased with the improvement.

3. Resolving 20-30 Critical Bugs
Once the CRM issue was resolved, we tackled 20 to 30 additional bugs that were affecting the website’s stability and user experience. Working quickly and methodically, we fixed each issue, providing a seamless experience for both the client and their customers.

4. Complete Website Reskin & Brand Alignment
Impressed with our expertise, the client commissioned us to redesign the entire website to better reflect their brand identity. Our Magento developers worked closely with them to create a modern, visually appealing design that not only enhanced the website’s aesthetics but also improved usability and navigation.

The Outcome: A Fully Optimised, High-Performing Magento Website
Since partnering with us, the client has seen a dramatic improvement in website performance, reliability, and overall user experience. Our ongoing Magento support and maintenance ensures that any issues are dealt with promptly, allowing the business to operate smoothly and confidently.