A faster website,
the same luxury feel.
We first took over and supported Drummonds Bathrooms’ existing WordPress website. But even after resolving immediate issues, the site’s speed remained restricted by the platform and its image-heavy design. Reducing the quality of the photography was not an option for a luxury brand, so we helped Drummonds take the next step: a full Shopify redevelopment built around performance, premium presentation and a better experience across its international markets.
The relationship began with support, then grew into a full redevelopment.
Drummonds Bathrooms is a luxury bathroom brand with showrooms in London and New York. Its website has to do more than display products. It must reflect the quality, detail and craftsmanship of the brand while giving customers in different markets a smooth and reliable experience.
Resolve Beyond initially stepped in to take over the existing WordPress website and provide the day-to-day support Drummonds needed. We learned the setup, dealt with immediate issues, improved hosting, supported GeoTagging and helped connect HubSpot and the wider customer journey.
However, the website continued to feel slow. Drummonds’ large, high-quality photography was central to the brand, so simply compressing images more heavily or stripping back the visual experience would have solved one problem by creating another. Rather than compromise the brand, we recommended rebuilding the website on Shopify.
The challenge we had to solve
Create a faster, more responsive experience and reduce the friction customers felt when browsing the site.
Keep the large, detailed imagery that gives Drummonds its premium look rather than solving speed by weakening the brand.
Build in the correct navigation, currencies, location handling and product experience for international customers.
Give the internal team and development team a cleaner platform for ongoing content, product and feature improvements.
Resolve Beyond's ability to take over our previously developed website and provide immediate support was truly impressive. They handled all necessary updates, set up GeoTagging, and seamlessly transitioned our hosting and product customisations. Their expertise in integrating HubSpot CRM was a game-changer for us. The speed and efficiency with which they managed everything have been remarkable.
A redevelopment timeline built around careful delivery, not a rushed handover.
The main Shopify redevelopment ran from November through February. The months that followed were just as important: gathering and checking content, working through feedback, testing market-specific journeys and preparing every part of the launch before the new site went live in May.
A Shopify site that feels faster and looks more like Drummonds.
The redevelopment gave Drummonds a stronger technical foundation without making the site feel stripped back or generic. The photography remains central, but the overall experience is cleaner, more responsive and easier to develop.
An image-rich WordPress site with limited room to improve × Slow browsing experience despite ongoing optimisation × Further image compression risked weakening the luxury presentation × Existing setup made market and feature changes more complex × More reliance on custom fixes to keep the experience moving forward
A purpose-built Shopify experience with room to grow
Other platforms. Same outcome.
Need a faster platform without losing what makes your brand distinctive?
We can support the platform you have today, help you understand where its limits are and manage a careful redevelopment when the time is right.
Or call us: Or call us: 01429 555088